How to Look Good in a Headshot (Even If You Think You're Not Photogenic)

Many people shy away from the camera, convinced they’re not “photogenic.” The truth is, great headshots aren’t about being naturally camera-ready—they’re about confidence, preparation, and working with the right photographer. If you’re feeling nervous about your session, here are some simple tips to help you look and feel your best in your headshot.

1. Choose the Right Outfit

Your clothing plays a huge role in how you look in your headshot. Here’s what works best:

• Stick to solid colors and avoid busy patterns that can be distracting.
• Wear flattering necklines that frame your face without overwhelming it.
• Choose well-fitted clothing—nothing too tight or too loose.
• If in doubt, neutral and jewel tones tend to complement most skin tones.

2. Master Your Posture

Good posture instantly improves your presence in photos. Try these quick fixes:

• Keep your shoulders relaxed and slightly back to avoid a stiff look.
• Lean slightly forward to engage with the camera (this also helps define your jawline!).
• Avoid tilting your head too much—just a subtle angle is enough to add personality.

3. Find Your Best Expression

Your facial expression can make or break your headshot. Here’s how to get it right:

• Think about a positive memory or someone you love to create a natural, warm expression.
• Aim for a gentle, genuine smile—it doesn’t have to be a big grin to feel inviting.
• If a full smile feels forced, try a soft smirk or a relaxed, confident look.

4. Know Your Best Angles

A great headshot is all about angles. These quick tips can help:

• Slightly turn your shoulders instead of facing the camera straight on.
• Lower your chin slightly to avoid a “double chin” effect.
• Let your photographer guide you—they’ll know how to position you for the most flattering shot.

5. Hair & Makeup: Keep It Polished but Natural

Looking polished doesn’t mean overdone. Here’s what works best:

• Keep makeup natural and matte to reduce shine.
• Avoid heavy foundation—a light application that evens skin tone is best.
• If you have oily skin, bring powder or blotting sheets to the session.
• For hair, aim for a groomed but natural style that feels like you on a great day.

6. Relax and Trust Your Photographer

A great photographer knows how to bring out your best. To feel at ease:

• Take a few deep breaths before your session to release tension.
• Don’t overthink posing—small adjustments from the photographer will make a big difference.
• Remember: The goal is to capture the real you, at your most confident.

Final Thoughts

You don’t need to be naturally “photogenic” to look great in a headshot. With a little preparation, the right mindset, and a skilled photographer, you’ll end up with a headshot that captures your confidence and professionalism.

Ready to book your session? Let’s create a headshot that makes you look and feel amazing!