The Art of the ‘Not-So-Serious’ Headshot

When most people think of a professional headshot, they picture a perfectly posed, serious expression in front of a plain background. While there's a time and place for the classic corporate look, it's not the only option anymore. In fact, a growing number of professionals are choosing headshots that feel a little more relaxed, a little more human—and a lot more “them.”

Welcome to the world of the not-so-serious headshot.

Why Go Less Serious?

A softer, more approachable headshot can do wonders for your personal brand—especially if your industry values connection, creativity, or approachability. Think coaches, entrepreneurs, real estate agents, creatives, and anyone whose work depends on trust and rapport.

When you let a little personality shine through—whether it's a genuine laugh, a casual pose, or a hint of playful styling—you're showing people the real human behind the credentials. And in an age where people choose who to work with based on trust and relatability, that’s a powerful thing.

Its Not About Being Silly

A not-so-serious headshot isn't about pulling faces or wearing something outrageous (unless that is your brand!). It's about capturing an authentic moment that feels warm, natural, and genuine. Think:

• A genuine smile caught mid-laugh.
• A slight head tilt and relaxed shoulders.
• Natural light streaming through a favorite space.
• Subtle pops of color in your wardrobe or backdrop.

The Balance Between Professional and Playful

The magic lies in finding the sweet spot—where your headshot feels professional enough to represent your work, but relaxed enough to show your personality. Here's how we achieve it:

• Loosen up first – A few minutes of conversation or movement before the first shot makes a big difference.
• Choose a setting that feels natural – Outdoors, in a cozy office, or even in a favorite coffee shop.
• Incorporate small personal details – A meaningful accessory, a favorite color, or something that reflects your work.

When to Choose a Not-So-Serious Headshot

If you want to stand out from a sea of overly formal portraits—or if your brand thrives on personality—this style is a great fit. It works beautifully for social media, personal websites, and even LinkedIn (as long as your industry allows for a less formal vibe).

After all, a headshot isn’t just a photo—it's the first impression you make. Why not make it a friendly one?